We are an Australian-founded brand specialising in mindful living and useful design. 

Founded by Sharon Mridul, whose initiative was to improve an underrated product for reformer pilates which were much simpler in choice, moisture absorbent and made from natural fibres that now serve others for everyday exercise.

"I designed these grip socks to help me improve my pilates practice.

As my feet can get sweaty, naturally I felt existing grip socks didn't provide me with a peace of mind to focus on my pilates practice, rather than my feet! Little did I know, just how important our feet are for supporting our spine, posture, pilates and in everyday life.

That's when I fell in love with the process of researching fibres, learning about sock manufacturing and working with pilates instructors to design an ergonomic yet aesthetically pleasing grip sock for reformer pilates."

Materials are consciously sourced using natural hemp as our main source of fibre for its durability, modest water needs, no agricultural chemical requirements, and no plant wastage...we sought no hesitation in nature's way. Combined with recycled microfibres to absorb moisture and a thin finish for flexibility and airflow, each design was created to enhance our performance and offer a peace of mind.

As an advocate for a simpler way of life, we design products that encourage us to buy less and choose well. 

Our ethos is to create intentional, high-quality products that support mind, body and soul activities to bring our awareness to our inner selves and to mindfully connect with our surroundings.